Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: An alternative decision-making model
نویسندگان
چکیده
Travel decision making has been extensively studied. Various models and theories have been proposed to explain tourist behavior. Taking a new approach, this study applied the Motivation Opportunity Ability (MOA) model to explain travel intentions. The MOA model suggests that motivation, opportunity, and ability are major factors influencing travel intentions. This study explored the role of self congruity, functional congruity, perceived travel constraints, constraint negotiation, and self efficacy on travel
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